Is your keyword’s bid “below the 1st page?” Better yet, is this necessarily a bad thing? Is Google not going to place your ad in the auction when the keyword you’re bidding on it matched with a search? This little notification, the “below first page bid”, can be confusing to someone who might be relatively new to PPC. Having a low bid price does not … Read More →
I’m an advocate of taking a piece of data and breaking it down to a granular level in hopes of better understanding how it affects my account performance. Today, I’ll talk about a few factors that when taken into consideration, improve CTRs across your entire account. Aside from tracking your impressions share, regardless of the type of search network, CTR is arguably be the most … Read More →
